You need to make your urls friendly to the search engines, your page names need to be relevant to page
title and page content.
i.e The page title Power Tools For Sale
should have the html file named power-tools-for-sale.html
The url should not be too long.
Make your files in lowercase so your url has no capitals, this is discussed more in the next step
If you are using forum software such as Invision you can get an addon calliing communityseo that will change
your urls for you automatically using an .htacess file.
An unfriendly url does not help itentify the contents of the page, i.e it could be 123456.html which
is useless to search engines.
- Drop session I.D's from URLs, they create duplicate content issues and security risks.
- No more than 2-3 query parameters i.e
Good = http://www.website.com/products.php?iphone
- URLs should only contain relevant words
- Directory depth, try to keep your directory depth to a minimum, it wont actually affect your rankings,
however, you could have pagerank flow issues (but probably wont) However shorter URLs are easier to remember.