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Search Engine Marketing Training Program

1. Keyword Research
1.1 Using the Google Keyword Suggestion Tool
1.2 Creating your keywords list
1.3 Categorizing your keywords
1.4 Prioritizing your keywords
1.5 Assigning your keywords

2. Onpage Search Engine Optimization
2.1 The Title Tag
2.2 The Meta Description Tag
2.3 The Keywords Meta Tag
2.4 The Heading Tags
2.5 The Alt Attribute
2.6 The Title Attribute
2.7 The Optimized URL
2.8 PageRank Distribution
2.9 Optimized Internal Site Link Structure
2.9.1 Minimizing Supplemental Pages
3.0 Writing Optimized Web Content
3.0.1 Headings
3.0.2 Paragraphs
4.0 Competitive Link Popularity Analysis
4.0.1 Analyzing link strategy of competitor websites
4.0.2 Getting links from sites that link to competitor sites
5.0 Advanced Link Building Techniques
5.0.1 Link baiting
5.0.2 Viral link building

3. Offpage Search Engine Optimization
3.1 Link Building
3.1.1 Directory Submissions
3.1.2 Forum Postings
3.1.3 Blog comments
3.1.4 Article Writing and Submission
3.1.5 Press Release Writing and Distribution
3.1.6 Reciprocal Link Program
3.1.7 Paid Directory Submissions
3.1.8 Submission to Bookmarking Site

4. SEO Exercises
4.1 Launching an Actual SEO Campaign of a Website


Off Page


Get incoming links with anchor text, mix the anchor text up


  • It starts with choosing best keyword according to your site content.
  • Optimize content of your site according to your keywords(Your content must be focused to your keywords).
  • Optimize code of your site (Code must not consists of heavy Java Script and Junk code).
  • Then you should make a good descriptive title and description for you web pages that consists of your major keywords.
  • Then start building backlinks to your site with your targeted keyword as anchor text.
  • Article submission, Directory submission, PR submission, Blogging is also important to gain good backlinks.


On Page

Regular updates (fresh unique content)


Good quality articles

Page size
site speed
google sitemap xml
w3c validation
css tables



Buy Xsitepro
Useful Resources
Matt Cutts - Our Leader
Google Tools
Google Guidelines
SEO Software/Tools
SEO Tools
What is SEO?

Website Checklist
Website Topic
Buying your domain
Choosing Hosting
Block Search Engines
Website Building Tips
Website Header
Add Pages
Navigation Menu
Adding Content
Adding Youtube Videos
Word Count
Spell Checker
Design your website
Font and colour
Branding your website
Page Titles
Heading Tags
Page Descriptions
Meta Keywords
Keyword Density
Convert to FURLs
Convert files to lower case
.htaccess redirect
Canonical element
Add Contact Us Page
Privacy Policy
Add Terms Of Use
Add Disclaimer
Refund policy
Link Swap Page
Links Page
Add Pictures
Google Images
Image file names
ALT Tags
Website Accessibiity
Site Search Engine
Printer Friendly
404 Error Page
Mobile Version
HTML Sitemap
XML Sitemap generator
Google Snippet
Adding comments
Clean & Valid Code
w3c validation
Browser Compatibility
Minimal Markup
DNS Checker
CSS Code
Validate CSS Code
Website Speed Check
Website Anaylsis
Meta Tag and Keywood Density
Google Analytics
Avoid google sandbox
Robots Text - Allow all
Forums Website Reviews
Learn Google Basics
Indexing Website
Block Content from Google.
Check Google's Access
Downtime Alert
Webmaster Tools
Page Rank
Link building
Competitor link analysys
Internal Link Building
Get More Pages indexed
Blogging for traffic
Submit to search engines
Article Submisison
Social Networking
Social Book Marking List
Social Networking
Add This
Website penalty checker
Website Reviews
Related Topics
Google Tools
Google Base
Google Translate
Google Alerts
RSS Feed
RSS Feed Aggregators
Radio, News and TV
Fun Factor
Bounce Rate
Google Sitelinks
Email Lists & Newsletters
Email Cloaking
Domain Email Account
Press Releases
Duplicate Content
No Follow Do Follow?
Link Baiting
Back Linking
Bad Link checker
Dead Links Check
Back Links Checker
Link Redirect Review
Yahoo Site Explorer
Manual Review
Website Banners
Redo your sitemaps
Ranking Reports
Regular Updates
Web site down?
Clean left over html files
Redesigning site
Change of address
Check your redirects
Advertising Page
Paypal Payments
Website Heat Map