Choosing your website topic.
The most important thing for website survival is topic, does your topic get searched? What keywords will you be
needing to target to get traffic? People worry way to much about SEO but they need to stop and think about there
content, you really need to produce a decent website to get decent traffic, you can only fool search engines for a
limited time, they get more clever everyday.
If its your first website you should choose a topic that is not highly competitive, this website covers highly
competitive search terms, I am aiming for long tail keywords to help, but its still very competitive, this website
will take at least a year for me to start getting the keywords ranking high, however, I have the time,
resources and experience to pull it off.
Search the keywords for your chosen topic and see how many searches there are per month for what search terms,
this is a good way of finding related search terms and finding searches that are less competitive. When
searching bear in mind what countries you are targeting.
You can use keyword researchers such as market samurai
This is only my personal opinion, in all my experience building websites, I have found its far easy to get a
site popular or active, just specialising in one topic, obviously some topics are alot larger than others.
You can choose whatever you want, but I have seen thousands of forum/websites dead because people haven't set
the forum/website up to fill a niche in the market, or they haven't specialised in a topic.
There are many websites that are successful that cover a range of topics, but there are different reasons for
this, or the website owner has become known, such as a humour blog covering several subjects, this can be counted
as several topics, however people are going back on the website because they know that the blogger is going to make
them laugh, which is consistency.
Topic consistency is important to, its easy to drift off subject, but if your website is called "Computer Lesson
in the Uk" and you start talking about violin lessons, then your core users, who only came to read about computer
lessons are not interested about violin lessons, then you have lost your readership.
Having a topic that changes constantly therefore requires regular updates is a good way to lead your field,
keeping updated will make sure people keep coming back.
Here are my rules in choosing a topic.
- Choose a topic you are skilled at or passionable about
- Do not choose a topic because advertisers pay more
- Don't choose an adult topic such as porn
- Choose a topic that gets searched often