website checklist header


underword seo internet marketers


Share |
 green arrow

 Factors in buying your domain url.

You do not need your keywords in your domain, but its good to have them. However I now actually prefer branding and using that name in your url. Avoid having a hyphen, (but its still perfectly fine) unless its just a adsense kind of site, then one hyphen is ok. If you are selling stuff, having no hyphens, makes it easier for the site to be remembered. Read about branding here.

Try and get minimum 2 years domain registration, or if you are going for a .com try and get 5-10 years. This will further prove to the search engines you are serious and not a fly by spammer. **

Get your keywords using Google Adwords Keyword Tool

or Market Samurai

My personal rules.

1. Never have more than one hyphen.

2. If you are targeting a country, buy the correct country TLD to target it, i.e targeting english farmers use.  But if you are targeting worldwide, you should use .com or .net, bearing in mind that people trust .com more and is far more likely to be clicked on.

Remember if you get mistakes in your domain registration address, you can be fined a small amount.  Make sure its as accurate as possible.

Domain Privacy

If you want to keep your address private, you should use domain privacy, which costs around the same as a domain per year.  If you buy more than 10 domains with godaddy at any time, they will do free privacy on all domains.

Further reading on domain privacy

Buy Your Domain.

I use to buy and manage my domains. You do not have to use their hosting.

Canonical wrote this fine post

"If the main keyword phrase that you want to rank for is "keyword1 keyword2" then having a domain name that is an EXACT match helps a lot once you get some backlinks to your site with your domain name or URL as the link text IMO. It's definitely not going to instantly rank JUST because of the domain name. So...

Although, if it's NOT an exact match like:


then it seems to carry significantly less weight. So if you can't get a domain that is an exact match for your "money" keyword phrase then I wouldn't worry too much about which domain you pick. I'd probably go with something similar like a partially matching domain name with a .com TLD.

As long as you are comparing non-country specific TLDs then the TLD has no bearing on your rankings at Google IMO. A .com has an equal chance of ranking as a .net. is TLD agnostic if you are comparing non-country specific TLDs. Maybe it matters at some of the other engines, but I tend to care less about the others like Yahoo!, Live/Bing, Ask because they drive an insignificant amount of traffic to our sites.

However, which TLD you select might effect your ability to get back links. Perhaps other webmasters are more inclined to link to .coms than to .nets because they somehow view them (like many consumers do) as more official. The TLD definitely effects click-thru-rate once you show up in the SERPs. My experience has been that people looking for businesses are more likely to click on .com than .net in the SERPs. People looking for non-profit organizations are more likely to click on a .org than a .com or .net. And so on..."


** I did say about registering your domain for longer to help.. Matt Cutts does mention in this video that these claims are based on a patent. But he doesnt actually say that its not true. So just incase they change things later or they do already, best to buy a longer period. Here he is talking about it.

Top level and Country Code Top Level Domains


How much does a domain's age affect its ranking?

Geo Targeting your domain? Use the countries TLD

next step



Buy Xsitepro
Useful Resources
Matt Cutts - Our Leader
Google Tools
Google Guidelines
SEO Software/Tools
SEO Tools
What is SEO?

Website Checklist
Website Topic
Buying your domain
Choosing Hosting
Block Search Engines
Website Building Tips
Website Header
Add Pages
Navigation Menu
Adding Content
Adding Youtube Videos
Word Count
Spell Checker
Design your website
Font and colour
Branding your website
Page Titles
Heading Tags
Page Descriptions
Meta Keywords
Keyword Density
Convert to FURLs
Convert files to lower case
.htaccess redirect
Canonical element
Add Contact Us Page
Privacy Policy
Add Terms Of Use
Add Disclaimer
Refund policy
Link Swap Page
Links Page
Add Pictures
Google Images
Image file names
ALT Tags
Website Accessibiity
Site Search Engine
Printer Friendly
404 Error Page
Mobile Version
HTML Sitemap
XML Sitemap generator
Google Snippet
Adding comments
Clean & Valid Code
w3c validation
Browser Compatibility
Minimal Markup
DNS Checker
CSS Code
Validate CSS Code
Website Speed Check
Website Anaylsis
Meta Tag and Keywood Density
Google Analytics
Avoid google sandbox
Robots Text - Allow all
Forums Website Reviews
Learn Google Basics
Indexing Website
Block Content from Google.
Check Google's Access
Downtime Alert
Webmaster Tools
Page Rank
Link building
Competitor link analysys
Internal Link Building
Get More Pages indexed
Blogging for traffic
Submit to search engines
Article Submisison
Social Networking
Social Book Marking List
Social Networking
Add This
Website penalty checker
Website Reviews
Related Topics
Google Tools
Google Base
Google Translate
Google Alerts
RSS Feed
RSS Feed Aggregators
Radio, News and TV
Fun Factor
Bounce Rate
Google Sitelinks
Email Lists & Newsletters
Email Cloaking
Domain Email Account
Press Releases
Duplicate Content
No Follow Do Follow?
Link Baiting
Back Linking
Bad Link checker
Dead Links Check
Back Links Checker
Link Redirect Review
Yahoo Site Explorer
Manual Review
Website Banners
Redo your sitemaps
Ranking Reports
Regular Updates
Web site down?
Clean left over html files
Redesigning site
Change of address
Check your redirects
Advertising Page
Paypal Payments
Website Heat Map