Adding internal link.
You should have plenty of internal links, this gives you a chance of making your own anchor text for your links.
You can link across pages from words in your main body.
Navigation menus are also links, if you have two navigation menus, try and make sure if they are on the same
page, that the anchor texts are different. More about
User Site Maps - is also a google way of getting extra internal links. More about
Product pages - you can index a list of your products, another opportunity to get more internal links.
Directory - you could make your own directory linking to your pages.
The key to all this internal linking, is using different anchor texts and make the anchor texts look